Fifteen years with the people who make the news

We met in January 2011 at R-Advertising, a leading affiliate network. Jean-Charles had been there since 2007, selling to advertisers. Matthieu had just arrived. We started as a sales duo and ended up as founders.

Together we built ADthletic Media, an audience business for publishers. In 2018 the French press itself bought it, and Jean-Charles ran it for seven more years.

We love working with media. They have always known how to transform. The arrival of the web was hard on them, and they came through it.

In June 2026 we went back to see them. The same story everywhere: traffic is collapsing, readers find the reporting inside the answers, and nobody is paid for it. We are the kind of entrepreneurs who do not invent needs. We start from them. This one was in front of us, on the two sides of the market we know best.

Valentin completes the circle. Our mentors at R-Advertising, Stéphane Bonjean and Bruno Champion, went on to found DynAdmic. Valentin was its CPO and a shareholder, through its acquisition by Equativ, with most of its revenue made in the United States. He brings the product.